Publisher Traffic Is Collapsing. Here Is Why GEO Practitioners Should Care.
Small publishers lost 60% of search referrals. Google beat a publishers antitrust suit. For brands, the game is becoming a source inside the answer layer.
LLM Visibility
How brands show up (or don't) in LLM responses
6 articles
Study Finds Google AI Overviews Skew More Negative Than ChatGPT on Brand Sentiment
New BrightEdge data reveals Google AI Overviews surface negative brand mentions 44% more often than ChatGPT, with each engine painting different brand pictures at different moments in the customer journey.
Beyond Clicks: Tracking AI Visibility Metrics
The analytics stack most marketers rely on was built for clicks. Here is the new visibility stack for AI-mediated discovery.
CiteGuard Fixes LLM Citation Attribution — and Approaches Human Accuracy
CiteGuard reframes citation verification as a retrieval problem and achieves near-human accuracy. Here is why that matters for AI-generated content.
The Discovery Layer Is Shifting. Most Brands Don't Know It Yet.
The way people find products, services, and information is undergoing its most significant transformation since Google replaced the Yellow Pages.
How to Audit Your Brand's Visibility Across ChatGPT, Gemini, and Perplexity
A step-by-step guide to understanding how AI search platforms see your brand, where you're being recommended, and where
AI Search Monitoring Is Now a Category. Here's Why That Matters.
A new class of tools has emerged to track how brands appear inside LLM-generated answers. The fact that this category exists at all tells you something important about where search is headed.